One system, applied everywhere.
A complete identity — mark, palette, typography, imagery and tone — documented in guidelines your team and every future supplier can work from.
Most brands do not have a logo problem. They have a consistency problem: six versions of the mark, three different blues, and a deck that looks like another company entirely.
An identity system is what stops that happening.
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The rules that keep a brand recognisable
A logo is one asset. A brand is what someone recognises before they read the name — the colour, the type, the photography, the way you write.
We define each of those deliberately: a palette with accessible contrast pairings, a type scale that works in print and on screen, image direction, iconography and a written tone of voice with examples.
All of it is documented in guidelines specific enough to be useful — what to do, what not to do, and the files to do it with — so the brand survives contact with suppliers who were not in the room.
What’s included
Fixed scope agreed in writing before we start, so you know exactly what is delivered and when. Anything outside it is quoted separately rather than absorbed quietly.
- Positioning and attributes
- Logo system and variants
- Colour palette with contrast pairs
- Typography scale and pairings
- Photography and icon direction
- Brand guidelines document
Let’s build your identity.
Tell us where things stand today and we’ll reply within one business day with an approach and a realistic estimate.
Why brands trust us with the identity
Three distinct directions, shown in real applications rather than on a blank canvas, so you are choosing a brand rather than a picture.
Designers who work alongside the developers building your site, which means the identity is designed to survive contact with a real website rather than only a presentation.
You own everything outright — vector source files, press-ready artwork, web exports and a guidelines document your next supplier can work from.
From positioning to final artwork
Identity work starts with what the brand needs to say, not with a mood board.
Positioning
Audience, competitors and brand attributes agreed before design starts.
Concepts
Three distinct directions presented in real context, not on blank canvas.
Develop
The chosen route refined across colour, type and application.
Handover
Source files, print-ready artwork and a guidelines document.
Brand Identity Design questions
Scope, timelines, ownership and what we need from your side.
Logo usage and clear space, the full colour palette with accessible pairings, type scale, imagery direction, iconography, tone of voice and real application examples.
Often the better call. We keep the equity you have built and fix what no longer works, so customers do not have to relearn who you are.
Typically six to ten weeks including positioning, concept development, refinement and documentation.
Both are designed for from the start — screen contrast and print colour spaces are specified separately where they differ.