Characters with a personality.
Original mascots and cast design from concept sketches through to turnaround sheets, expression libraries and a usage style guide.
A character is a brand asset that behaves. It has to stay recognisable from any angle, carry emotion in a single frame, and be drawable by someone who was not the original designer.
That is a design problem, not an illustration one.
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Recognisable from any angle
Appealing characters are built on a silhouette that reads instantly and proportions that stay consistent however they are posed. Get those wrong and every later drawing fights the design.
So we work through silhouette and proportion first, then expression range, then the construction rules that let anyone draw the character on-model.
Delivery is a full pack — turnarounds, expression and pose libraries, colour specification and a style guide — so the character can be used across campaigns for years without drifting.
What’s included
Fixed scope agreed in writing before we start, so you know exactly what is delivered and when. Anything outside it is quoted separately rather than absorbed quietly.
- Concept sketches and directions
- Front, side and back turnarounds
- Expression and pose library
- Colour and construction specs
- Mascot usage guide
- Rig-ready artwork
Let’s design your character.
Tell us where things stand today and we’ll reply within one business day with an approach and a realistic estimate.
Why brands produce with us
Scripting, storyboarding, voice casting, animation and the final sound mix all happen in-house, so there is no handoff where the idea quietly gets diluted.
We animate from your existing brand assets — your logo, palette and illustration style — so the motion feels like an extension of the brand rather than a stock template.
Every project is delivered with master files plus exports sized for web, social and broadcast, including square and vertical cuts and subtitle files on request.
Script, board, build, render
You sign off the story before anything expensive gets animated.
Story
Script and voice direction agreed, with timing mapped to the message.
Storyboard
Style frames and an animatic approved before production starts.
Animate
Modelling, rigging and animation, reviewed at blocking and polish stages.
Deliver
Final render, sound mix and exports sized for every channel.
Character Design Services questions
Scope, timelines, ownership and what we need from your side.
Three to four directions as rough sketches, then full development of the one you choose.
Yes — we build with animation in mind and supply artwork separated into layers ready for rigging.
Entirely, on final payment, including all source artwork and the right to use it however you choose.
Yes, and designing them together is better — it gives you contrast in silhouette and proportion so each one reads distinctly.