A redesign that keeps your rankings.
A rebuild of a site that has stopped performing, with every URL mapped and redirected so the traffic and rankings you have earned come with you.
The most expensive redesign is the one that launches beautifully and loses a third of the organic traffic, because nobody mapped the old URLs or checked what was actually ranking.
We start with the analytics and the crawl data, so the new site keeps what was working and fixes what was not.
Tell us about your project
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Keep what works, fix what does not
A redesign is usually triggered by how the site looks. The real problems are normally underneath — pages that take too long, a structure nobody can navigate, and content that answers questions your buyers stopped asking years ago.
So we start with data: which pages bring traffic, which bring enquiries, where people drop out, and which URLs carry links from other sites. That decides what gets kept, merged, rewritten or retired.
Then every old URL is mapped to a new destination, redirects are tested before launch, and crawl and ranking data is monitored for weeks afterwards so anything that slips is caught early.
What’s included
Fixed scope agreed in writing before we start, so you know exactly what is delivered and when. Anything outside it is quoted separately rather than absorbed quietly.
- Analytics and content audit
- Full URL and redirect map
- Information architecture rework
- New design and build
- SEO continuity monitoring
- Post-launch crawl checks
Let’s talk about your redesign.
Tell us where things stand today and we’ll reply within one business day with an approach and a realistic estimate.
Why brands keep building with us
Plenty of agencies hand over a website and disappear. We are still here six months later, because the people who designed and built it are the same people who pick up when something needs changing.
Everything happens in-house. Strategy, design, engineering, content and marketing sit in one team of 200+ specialists, so nothing falls through the gap between disciplines.
Over ten years we have launched and grown more than 500 brands across the US, UK, Canada and Germany. You get one point of contact, a staging site you can click through at every milestone, and documentation you own outright.
From scope to stable release
Short sprints, shared boards and a staging site you can click through at every milestone.
Requirements
Features, integrations and success metrics agreed in a written specification.
Prototype
Clickable prototypes validate flows on real devices before development begins.
Develop & test
Sprint-based development with code review, automated checks and QA.
Release & support
Zero-downtime launch, redirects verified, analytics wired and a support plan that fits.
Website Redesign questions
Scope, timelines, ownership and what we need from your side.
Only if it is done without a redirect plan. Handled properly — URL mapping, metadata carried over, structured data preserved — a redesign normally improves organic performance because speed and structure improve.
Where it is working, yes. The audit identifies which pages earn traffic and enquiries; those are kept or improved rather than thrown away.
Typically 8–14 weeks depending on page count and how much content needs rewriting. The audit and URL mapping happen in the first two weeks.
Yes. For larger sites we often ship the highest-value templates first and migrate the rest in phases, so you see returns earlier.