Google Ads managed properly.
Full account management across Search, Performance Max, Shopping and YouTube, with conversion tracking configured correctly before a penny is spent.
Google's automation is genuinely good now, but it optimises toward whatever you tell it to. Feed it bad conversion data and it will efficiently buy you the wrong customers.
So tracking comes first, always.
Tell us about your project
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Automation only works on good signals
Smart Bidding and Performance Max can outperform manual management — but only when the conversion signal is clean. If form views are counted as leads, or offline sales never make it back into the account, the algorithm optimises toward noise.
We audit and rebuild tracking first: real conversion actions, correct values, enhanced conversions and offline import where the sale closes off-site.
Then the account structure, asset groups, audience signals and budget pacing, reviewed against cost per qualified lead rather than cost per click.
What’s included
Fixed scope agreed in writing before we start, so you know exactly what is delivered and when. Anything outside it is quoted separately rather than absorbed quietly.
- Account audit and restructure
- Conversion tracking rebuild
- Search and Performance Max
- Shopping feed optimisation
- YouTube and demand generation
- Monthly reporting against pipeline
Let’s audit your Google Ads.
Tell us where things stand today and we’ll reply within one business day with an approach and a realistic estimate.
Why clients stay past the first quarter
Most agencies win the account on a pitch deck and lose it on month four, when the reporting stops matching the invoice. We report against pipeline from the first month, so there is nowhere to hide.
The team that markets your site is the team that built it, which means technical SEO fixes ship the same week instead of sitting in someone else's backlog.
Media budget is paid directly to the platform so you keep full visibility, and our management fee is quoted separately with no hidden margin on your spend.
Audit, plan, execute, report
Every month ends with what moved, what did not and what changes next.
Baseline
Technical, content and competitor audit with the numbers we will be judged on.
Strategy
Channel mix, keyword map and budget split agreed before anything goes live.
Execute
Content, campaigns and optimisation shipped on a fixed monthly cadence.
Review
Monthly reporting against pipeline and revenue, not impressions.
Google Ads Management questions
Scope, timelines, ownership and what we need from your side.
When conversion tracking is solid and you have enough volume, usually yes. Without clean signals it spends efficiently on the wrong outcomes, so we fix tracking before enabling it.
Yes, including Merchant Center setup and product feed optimisation, which is where most Shopping performance is actually decided.
Every change is logged and summarised in the monthly report, and you have full access to the account throughout.
Yes. We start with an audit, keep what is working, and restructure the rest in stages so performance does not dip during the handover.